Digital agency in London

Digital agency in London : What are the steps to create a website?

At Adveris, a french digital agency in London, there are 4 main stages. The following stages establish a structure to guide the creation of the website:

UX phase: reflection based on the user and his journey

Creative phase: creation of graphic models

Web development: technical implementation of the website

Webmarketing: Optimisation of the website content / Implementation of online advertising campaigns

The UX phase is a structuring phase in every project at a digital agency in London. It allows us to take the time to put ourselves in the shoes of the user when creating your website in London. It is in this phase that we can carry out workshops to establish a tree structure, user paths and the content on the different pages. In the same phase, a UX designer will then take over to create wireframes. These wireframes will be empty mock-ups of any content (colours, typography, images, etc.) which will enable the content on each page of the site to be established. All this thanks to the experience of our expert UX designers at Adveris, a London digital agency.

The creative phase will build heavily on the previous phase for website design in London. During this stage, a UI designer will take over to apply an artistic direction specific to your company. The designer will take your corporate identity, branding and other graphic elements that navigate around your business to provide you with a relevant graphic direction. During this period, our creative expertise will be proven in Adveris, digital agency London.

Then, the graphic models will move on to the development phase. There are two types of websites. The most common being the use of WordPress which is used in every digital agency in London. This phase does not require any action on your part as long as the website is in development. You should be able to expect between 2 and 3 weeks of development for a relatively simple website (between 5 and 7 different pages). At the end of the development, there will be an acceptance phase during which the site must be examined from every angle to detect potential graphic or technical bugs. At the end of the exchanges, your website will be finalized thanks to the developers of Adveris, a digital agency in London.

The last phase will focus on expertise that is not essential to the creation of your website, but essential to your business according to Adveris, digital agency in London. The web marketing expertise will allow you to activate different levers to promote the arrival on your site and ultimately your conversion. In this sector, we can find levers such as SEO, SEA, community management, targeted advertising on social networks or even establish your digital communication strategy. Thanks to our team of web marketing experts in our digital agency in London, you will be escorted along every step.  

Digital agency in London : My website is online, then what ?

Once your site is built, it must continue to live and evolve. To do this, Adveris, digital agency in London,  offers two types of maintenance. Evolutionary and corrective maintenance.

The objective of corrective maintenance is to keep your site up to date. It includes updating plugins and WordPress. This maintenance also includes slight modifications such as changing the position of an image or text.

In the case where the site needs major changes, Adveris, a digital agency in London, offers the evolutionary maintenance. The latter makes it possible to specify pages to be completely modified from A to Z, close to a redesign. This type of maintenance can also include the addition of a relatively complex technical module that was not foreseen when the website was created in London.

Digital agency in London : Keeping your website alive in the long term

To make your website live, content will play a fundamental role. Whether it is textual or visual content. This is why, according to Adviers, a digital agency in London, you must have the content that will be displayed as soon as possible. Indeed, the content is going to be the heart of the site. Without it, your site is just an empty shell with no purpose. 

You can therefore implement a content writing strategy, if it is relevant to you. It is also possible to put in place a digital communication strategy that will notably rely on social networks. In both cases, the creation of the website should not be an end in itself, but a support and communication tool.